The Bonobos shop at 1907 N. Henderson is a “Guideshop”, which is an e-commerce store for men to shop the brand in person. Guideshops display the brand’s full offering of merchandise, with sizing samples available across categories for men to try on. Customers work individually with a Bonobos “Guide” who serves as a shopping and styling assistant. After each appointment, Guideshop visitors receive an email with their fit and style preferences. Customers can also purchase on-site at the Guideshop through the website. Bonobos calls itself a place for men who hate to shop, but at the Guidepost you might actually enjoy yourself. It’s the perfect spot to gear up in green for St. Patty’s Day down the street.
Bonobos was founded to in 2007 by Brian Spaly and Andy Dunn while at Stanford Business School. Their goal was to provide men with better-fitting clothes and an easier way to shop. Launched online the same year, with its signature line of flattering men’s pants, Bonobos is now the largest apparel brand ever built on the web in the United States. In 2011 Bonobos launched e-commerce stores called Guideshops that deliver personalized, one-to-one service to those wanting to shop the brand in person. Since then, Bonobos has partnered with Nordstrom, Belk, and specialty retailers bringing its assortment of clothes to stores nationwide. Across channels, Bonobos is focused on delivering great fit, excellent customer experience and a fun approach to menswear.
