My brilliant friend Denise DeBaun launched this fun hip brand of French Rose now available in Target!!!!
In 2013, Erica Blumenthal and Nikki Huganir created the Yes Way Instagram account after bonding over their mutual love of pink blush wine. According to an interview with the duo published by Forbes in 2016, both women come from creative backgrounds; Blumenthal is an editor and writer who has focused largely on fashion, while Huganir is an art director. As such, both have an appreciation for beautiful, well-presented images — which, unsurprisingly, is what the Yes Way Rosé Instagram page is full of. The images, they write on the Yes Way Rosé website, were meant to “capture how rosé was changing our lives” in a “playful voice” and with a “modern look.”
The light pink wine has notes of strawberry, citrus, and white peach, and it’s dry and “refreshingly drinkable,” according to the brand’s statement. After its nationwide launch at 1,100 Target stores, more retailers will follow. An affordable Rosé made by two creative women who celebrate female friendship and a good bottle of wine? We’ll raise a glass to that!
