Toby Keith, meet PBR–no, not Pabst Blue Ribbon, the Professional Bull Riders. If you think football is the toughest sport on Earth, you’ve got another thing coming. Just when you thought Jerry World was done hosting violent collisions and power exhibitions, think again.

The Dickies Iron Cowboy Invitational will host the top bulls and bull riders from around the world in Cowboys Stadium, and Toby Keith will kick off the event with a concert. As a part of his American Ride tour, Toby Keith will play at 7 p.m. Saturday prior to the bull riding event, a bracket-style competition where 24 riders compete for the top prize of $50,000. If you can’t cough up the $25 to $500 for a ticket, there will be free concerts and family activities outside the stadium beginning at 12:00 noon. Y’all ought to see all the bull ridin’, rodeo clownin’ and Toby Keith your money can buy–if you’re into that sorta thing.

Phone: 1-800-745-3000
Location: Dallas Cowboys Stadium Arlington, TX
Link: www.pbrnow.com